Whether a painter, architect, potter, writer, or designer, each artist has their own creative philosophy. Global Store Interior Designers are the same. While they may have their own philosophy, their creative vision will change with each client. And yet, even then, their creative visions will always be underpinned by their philosophies. So, what are the philosophies and visions of two of the top store designers for 2024?
⦁ ChangeUp (USA)
According to their website, ChangeUp, an award-winning agency, put selling on the side-burner in place of ‘experiences to make customers feel, think, and act differently’. Pushing the boundaries, they believe ‘change is not a risk, it is the answer’. And that’s still true for the economic challenges of 2024.
Brands’ focus on traditional success metrics can become bogged down during economic stresses. At ChangeUp, these challenges are seen rather as opportunities. Unique moments in time to be inventive. To embrace change. To be bold, to make a statement that attracts consumers. Consumers’ tastes are continually changing so standing still, or playing it safe as a brand, could be the wrong choice.
Things they believe brands should be doing more of in 2024 include:
- Circular Sustainability
Patagonia’s Worn Wear concept is a prime example. The product is so good it deserves to be owned by more than one person. While most brands want all their stores to look alike, in Coachtopia stores, found furniture and materials are used to make each of their spaces original. - Being Playful
One of the brands that took playfulness successfully to heart was Barbie. Pink was everywhere. Another brand was Jacquemus. Their recently launched Café Fleurs in Seoul featured a fluffy white handbag façade and an indoor café and flower shop. Imaginative, playful, and eye-catching, designs made them immersive store experiences and instant social media hits.
Clients include: Kia, Baskin-Robbins International, Morris Home, and Panda Express.
⦁ Benoy (UK)
Started 75 years ago, Benoy now operates across the USA, Asia, the Middle East, and Europe. Creativity, innovation, collaboration, integrity, and excellence are their guiding principles. Preferring the unconstrained, they focus on flexible, experiential, agile design.
This experiential, agile design is founded on storytelling to create unique characters in each retail interior they design. Nowhere is this more true than with their clients in China, Hong Kong, and across Asia.
Things they believe brands should be doing more of in 2024 include:
- Change the way people and spaces interact
Interacting with spaces, places, and brands happens when brands incorporate experiential innovations into their store design, creating experiences that are truly memorable. Consumers are more likely to make purchases when they are enticed, delighted, and inspired. - Create cross-generational appeal
Storytelling, and blending the old and new, physical, and digital, are the keys to speaking to consumers of all ages.
Clients include: Canada Goose, RS No9 Carnaby Street, Battersea Power Station, Moho Shanghai.
While store designers’ visions may change with each client, our philosophy, vision, and goal will never change – provide international CEOs and Heads of Interior Design in the global retail industry the world-class, high-quality 3D visual content they need. And to do it better, faster, and more cost-effectively than they can find anywhere else in the industry. Contact us for more information today.